Certification is a procedure, whereby a third party furnishes a certificate attesting that a product or service complies with the specified requirements. An extension of the standards, which is at the same time quality assurance for consumers and thus a commercial argument for manufacturers, consists in affixing a national mark or a quality label, which guarantees the compliance of products to standards. In an age of globalization and increasing customer expectations, improving one’s image and competitiveness has become an imperative for any company, regardless of its field of activity. Certification has many advantages for manufacturers, consumers and the economy of a country.
The benefits for the manufacturers: 1- Expanding the market to areas where their reputation is unknown or needs to be strengthened; 2- Differentiating from the competition; 3- Quality Assurance of new products; 4- a well-established reputation.
The benefits for consumers: 1- a guaranteed protection; 2- purchasing product at better price/quality ratio ; 3- safeguarding of sources of supply and reputation of professional buyers; 4- reduced quality control costs for goods purchased.
The benefits for the national economy: 1- the development of exports by reinforcing the reputation of national suppliers; 2- domestic production of quality.