Certification is a certificate delivered to attest that product meets the requirements. An elaborate extension of the standards, which is at the same time an assurance of quality for consumers and thus a commercial argument for manufacturers, consists in affixing a national mark or a quality label, which guarantees the conformity of products to the standards. In the era of globalization and increasing customers’ demands, improving one’s image and competitiveness has become an imperative for any company, regardless of its field of activity. Certification has many advantages for manufacturers, consumers and the economy of a country.
The benefits for the manufacturers: 1- the market will extend beyond their known borders; 2- distinction in competition; 3- new product quality is ensured; 4- a well established reputation.
The benefits for the consumers : 1- a constant protection; 2- purchasing product on a good price with corresponding quality ; 3- Sources of supply are safe and professional purchasers can be at ease while buying; 4- checking fees for bought goods will reduce
The benefits for the national economy: 1- strengthening national suppliers’ reputation promoting as such the development of exports; 2- domestic production quality.